Warm Wheels® Debuts Die-Solid of Legends Tour-Profitable Lifetime-Sized Personalized Motor vehicle in New York

Warm Wheels® Debuts Die-Solid of Legends Tour-Profitable Lifetime-Sized Personalized Motor vehicle in New York

NEW YORK–(Business enterprise WIRE)–Mattel (NASDAQ: MAT) today debuted the formal Scorching Wheels® 1:64-scale die-cast of the 2021 Very hot Wheels Legends™ Tour-profitable 1969 Volvo P1800 Gasser created by Lee Johnstone of the United Kingdom. The 1st international Tour winner, Johnstone and his daughter, Victoria Upham, attended the world-wide unveiling ceremony in New York Metropolis, the place their family’s enthusiasm challenge was officially inducted into the Very hot Wheels Garage of Legends™, a collection of the brand’s most iconic and celebrated layouts existing both in 1:64th and lifestyle-sized scale.

A 71-yr-outdated motor mechanic, Johnstone restored and modified his 1969 Volvo to grow to be a serious-everyday living observe star, which he races with his spouse and 3 daughters. A winner on and off the monitor, the P1800 Gasser emerged victorious from a historic 25-end worldwide Tour spanning 5 continents, joining prior champions like the inaugural 2018-successful 2JetZ™, 2019-profitable THE NASH™ and 2020-winning 1970 Pontiac® Firebird™, as the next long-lasting fixture in Hot Wheels heritage.

The announcement was manufactured by Ted Wu, Vice President and Worldwide Head of Structure for Vehicles at Mattel, at the legendary Basic Auto Club Manhattan a person week prior to the get started of the historic fifth once-a-year Very hot Wheels Legends Tour offered by Mobil 1. The epic place was reimagined to showcase dozens of illustrations of how Hot Wheels has influenced culture, ranging from significant manner to NFTs. The 2022 Tour kicks off with digital livestreams in New Zealand and Australia on April 14 and April 21, respectively, adopted by the very first North American dwell function in Miami, FL on April 30.

“The Legends Tour began in 2018 as a way to celebrate and interact the car builder neighborhood close to the globe,” mentioned Wu. “Lee Johnstone’s 1969 Volvo P1800 proved to be a truly awe-inspiring Gasser interpretation that captivated the full Warm Wheels group. As the to start with intercontinental Legends Tour winner, we simply cannot wait around to share his dream with Very hot Wheels admirers in a lot more than 150 international locations around the globe.”

Very hot Wheels is an automotive legend, and for generations, just about every vehicle enthusiast’s like for autos has started with Scorching Wheels. Since the casting of the brand’s Initial 16® motor vehicles in 1968, Sizzling Wheels has continued to determine itself by creating some of the most legendary autos in the globe, the two influencing and staying influenced by motor vehicle culture. Beyond the automotive planet, Warm Wheels has expanded into pop culture by means of segments this kind of as gaming, fashion, luxurious and movie, but constantly remaining genuine to its vehicle culture heritage. Hot Wheels has proven itself as an iconic automotive-lifestyle model, and is now also a major participant in the world-wide custom auto builder neighborhood.

Extra than 54 years soon after Warm Wheels released its primary motor vehicles, the procedure of reworking everyday living-sized autos into 1:64-scale has improved considerably even though the emphasis on layout proceeds to be at the forefront. Commencing with CAD (Computer system Aided Style) scanning, the Scorching Wheels team is capable to digitalize every single element of the 1969 Volvo P1800, before extra rounds of 3-D modeling and sample printing aid designers identify the 1:64-scale vehicle’s final form. Once authorised, the ultimate structure need to also undertake a rigorous collection of Sizzling Wheels observe tests to make sure it performs as very good as it looks.

Everyone with garage spirit can contend in the Incredibly hot Wheels Legends Tour. To enter, please stop by www.HotWheels.com/Legends.

Forthcoming North American Tour dates include:

  • April 30: In-Person Function at Walmart in Miami, Florida
  • May possibly 14: In-Human being Celebration at Walmart in Houston, Texas
  • June 4: In-Man or woman Event at Walmart in Atlanta, Ga
  • June 18: In-Individual Party at Walmart in Northwest Arkansas
  • July 9: In-Individual Function at Walmart in Detroit, Michigan
  • July 16: In-Man or woman Celebration at Walmart in Windsor, Canada
  • July 30: In-Particular person Celebration in El Segundo, California
  • September 10: In-Person Function at Walmart in Indianapolis, Indiana
  • September 24: In-Person Event at Walmart in Dallas, Texas
  • October 8: In-Man or woman Function at Walmart in Los Angeles, California
  • Day TBC: Virtual Livestream
  • Day TBC: International Semi Closing (Livestream only)
  • November: Global Grand Finale (Livestream only)

In collaboration with Mobil 1, Walmart and Dickies, the 2022 Legends Tour will culminate in November with a livestreamed Worldwide Grand Finale event to crown a historic fifth champion. As in the earlier, all supporter motor vehicle submissions during the Tour will be judged on the foundation of creativeness, authenticity and garage spirit.

To understand more about the Very hot Wheels Legends Tour, take a look at https://hotwheels.mattel.com/examine/en/legends-tour.

About Incredibly hot Wheels

As a 54-year-old brand additional suitable now than at any time ahead of, Scorching Wheels is the world’s main vehicle franchise which represents and unites all segments of auto lifestyle. For decades Sizzling Wheels has demonstrated its affect in automotive and pop tradition with legendary style and design and epic functionality. By way of unparalleled collaborations with world-wide leaders in streetwear, fashion, luxury, amusement, action athletics and motorsports, Incredibly hot Wheels is the #1 promoting toy in the globe* with around 8 billion automobiles sold. The manufacturer engages followers of every generation via immersive reside gatherings, world competitions, theme park sights, globe-course digital gaming, customer products and movie and television articles.

About Mattel

Mattel is a leading world wide toy organization and proprietor of 1 of the strongest catalogs of children’s and loved ones entertainment franchises in the planet. We make modern items and activities that encourage, entertain and acquire small children via play. We have interaction buyers through our portfolio of legendary models, together with Barbie®, Sizzling Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as very well as other preferred intellectual attributes that we have or license in partnership with world enjoyment corporations. Our choices include things like movie and tv articles, gaming, songs and stay gatherings. We work in 35 places and our solutions are accessible in far more than 150 countries in collaboration with the world’s leading retail and e-commerce firms. Due to the fact its founding in 1945, Mattel is very pleased to be a reliable partner in empowering youngsters to check out the surprise of childhood and arrive at their total opportunity.

About Mobil 1

Mobil 1™ motor oil is the world’s primary model of artificial motor oil. Our superior know-how permits Mobil 1 motor oils to meet up with or exceed some of the industry’s hardest expectations and to deliver fantastic security below even intense driving ailments. Mobil 1 motor oil is designed to support shield critical motor areas, optimize motor functionality, and prolong engine lifetime. For a lot more info, go to us online at www.mobil1.us or stick to @Mobil1 on Fb, Instagram and Twitter.

*Supply: The NPD Group/Retail Monitoring Support