Q&A with Greatest Vehicle Repair Store and Greatest Tire Shop winner Utopia Tire

Why do you believe your company was voted the Finest of Summit?
It commences with the individuals. For the first time in the company’s historical past, all our staff have been here for at minimum a yr, with some for 5 or much more. More than the previous 3 decades, we’ve increased wages and positive aspects and overhauled the tradition to make what we believe that is the most effective office environment in our sector. This has resulted in a constructive practical experience for our buyers. We’ve also invested in contemporary gear and purchaser-dealing with technological know-how, which has improved turnaround time, conversation, and effectiveness.

What sets your company aside?
Utopia is unique in the vehicle industry for various factors.To start, we were inclined to suffer the rising pains of finding good, empathetic crew customers who truly have the customer’s greatest curiosity in thoughts.When folks arrive to our shop, they know they can just take us at our word. Second, we emphasis closely on innovation. Our team is constantly making new alternatives that address customer ache points, and even though we are significantly from ideal, we are usually striving to be better than last yr.

How does your enterprise give again to the neighborhood?
Utopia has donated to the regional universities contributed to Summit Advocates, an group that can help victims of assault contributed to Summit Neighborhood Treatment Clinic and sponsored Soup for the Soul and is an energetic member of the chamber of commerce.



How has your small business triumph over latest financial, supply chain or staffing troubles?
Staffing was a key problem for us in 2020-2021. We started out by introducing wages that had been major of this current market, as effectively as benefits not generally offered in most auto retailers, these as 401K with a match, medical and dental insurance plan, and paid time off. We also host personnel functions. The most modern was a ping pong tournament the place the winning staff gained tickets to a Broncos recreation. We faced significant provide chain issues during Covid, which have been produced even worse by the Russia-Ukraine war. Numerous tire factories have been in Russia, particularly for wintertime tires. We pivoted, created new vendor relationships, and positioned our winter season tire buy substantially before than standard. This frequently came at a expense but was needed to supply our consumers with the excellent of tires and parts they hope when shopping at Utopia.

The place do you see your small business in five a long time?
We aspire to obtain a third locale within just the following 3 a long time, granting us the acquiring electrical power to give even more aggressive pricing even though simultaneously rising our capacity to services more customers and vehicles.



720 10 Mile Generate, Frisco, CO 80443 • 970-668-5686 • UtopiaTire.com

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