Dacia manager sets his sights on the compact segments

Denis Le Vot, a longtime Renault-Nissan-Mitsubishi alliance executive, was tapped in 2020 by Renault Team CEO Luca de Meo to guide the automaker’s recently combined Dacia-Lada small business unit. De Meo has charged Le Vot with growing Dacia’s product variety from small vehicles to the far more financially rewarding compact segments, setting up with the new Jogger seven-seat loved ones automobile, and continuing with the Bigster compact SUV — all though maintaining Dacia’s famously minimal base charges. He spoke with Automotive News Europe Information Editor Peter Sigal at Renault’s headquarters outside of Paris.

Editor’s be aware: This job interview was executed just following Russia’s invasion of Ukraine in late February, but before the team suspended pursuits in Russia, wherever Ladas are constructed and primarily marketed, on March 23.

The Dacia Jogger, readily available with 7 seats, has been finding terrific reviews from the automotive push. Wherever are your anticipations for it as a new addition to your lineup?

The truth is, I really don’t know. Our quest proper now is to enter the C [compact] section. So significantly, the Dacia brand name has been form of compressed in the Renault Team as having the purpose of the B [small] phase, and we are already the finest-advertising retail brand in Europe, just participating in in the B section. But the C phase is also major. The TIV [total industry volume] is about 1.5 million.

The Jogger’s starting up selling price is about 15,000 euros, which is quite distinct from other 7 seaters in the phase. So, I feel there is a wonderful possible for the car. With the Jogger, we are addressing households. We have a heritage there — many individuals have [discontinued Dacia] Dokkers and Lodgys. So, there is likely for repeat buyers but at the similar time, the Jogger gives something new, and we want to seize that. With new emissions and pollution rules coming, relatives-sizing passenger vans are incredibly poor in conditions of CO2, and 7-seat crossovers are likely to be hefty cars as total-hybrids or plug-in hybrids, and price ranges will hold heading up. That is why the Jogger, with a beginning cost of 15,000 euros, is already pretty various from the competitiveness.

A single of the main challenges for the vehicle marketplace in the very last year has been the scarcity of semiconductors. Will you be capable to meet demand from customers for the Jogger?

Dacia almost certainly experienced a loss of about 100,000 autos past year from the shortage. But at the similar time, our order portfolio has grown by the exact same sum. We had 37,000 orders on Jan. 1, 2021, and on Jan. 1, 2022, it was more than 130,000. So we could say that almost everything that we estimate we have shed, truly we haven’t missing. We just have shoppers ready, although we are not pleased about that. On top of the scarcity, we see that vehicles are receiving extra highly-priced, with the selling prices of raw supplies going up, and the more that comes about, the a lot more people come to Dacia.

What is Dacia’s regular shipping time now?

We still estimate that the initially half of 2022 will be challenging and that most likely the 2nd half will begin to enhance, which is to say that suppliers will raise their output potential. On supply times, we are now between three to four months, depending on the auto. Our occupation now is to make it shorter, since even four months is really prolonged.