Bicycle and eBike profits benefit now 40% of Pon Holdings car business money

In this visitor characteristic micromobility pro Roman Meliška outlines product sales driven shifts in micromobility, and the commercial opportunity that eMobility and eBikes stand for for the automobile marketplace.

Roman Meliška profile pictureRight here Roman explores the craze by examining the newest reporting from Pon Holdings, a multifaceted team with extended standing auto industry business enterprise, and an early mover with its pivot to biking, and eMobility. In excess of to you Roman…

Pon Bicycle, the largest bike and eBike empire in the earth with brand names like Koninklijke Gazelle, Cervélo, Cannondale, Kalkhoff or Urban Arrow, produced €2,4 billion in earnings in 2022. That’s quite a workforce functionality, suitable? Even far more, when you think about the pursuing:

  • Within the relatives Pon Holdings, the bike and eBike business enterprise has now developed to 40% of what their standard automotive division generates (€6 billion) – from a clear z e r o just a 10 years back.
  • When Pon has been a VW Team importer to the Netherlands for 75 years, their bicycle and e-bicycle functions begun only in 2011 with the acquisition of Koninklijke Gazelle.
  • 75% of Dutch people today possess a Pon designed bicycle
  • 4 million Dutch cyclists use a Pon bicycle everyday
  • 1 in 5 eBikes in Germany is a Pon brand

Beside manufacturing and retailing, the enterprise direct by Janus Smalbraak is consistently investing in new providers and business styles in the micromobility space by way of its investment arm Ponooc, with portfolio firms which includes the cargo bicycle rental DOCKR, mapping app Bikemap, data platform Vianova I/O, mobility insurer Laka or the biggest bike subscription in Europe Swapfiets. A joint undertaking with Porsche AG called Porsche eBike Efficiency is up and running due to the fact 2022. And these are nonetheless the early days….

Special attention: because Pon obtained Europcar Mobility Group together with VW Group previous calendar year, maintain your eyes on the built-in mobility choices coming from that crew. Europcar’s new CEO Alain Favey (ex Bentley, Škoda and Porsche Salzburg) is joining on June 1.

To browse additional about CI.N reported Pon Holdings expense in micromobility, click here.

Europe’s top micromobility function

Micromobility Europe can take area on June 8th-9th at the Kromhouthal, in Amsterdam. We anticipate several auto market leaders will attend, observing the function as a window into the cycling centered, eMobility targeted, entire world in which they are more and more engaged.

I and my Micromobility Industries friends will be there, hosting a discussion panel on the major automotive spouse and children holdings using distinctive paths to their mobility long term.

For those people keen to go to, click on here.


Picture Credit: Pon Holdings