Textual content: President SAARC Chamber of Commerce &?Market, Former Chairman, United Business enterprise Team (UBG), Previous President, FPCCI &?LCCI
I thank the Each day Small business Recorder for publishing the Exclusive Nutritional supplement on “Automobile Industry & Accessories” March, 2023.
Vehicle Market revolutionized the transport and traveling sectors in the 20th Century, which globalized the full world and pushed up the financial development. In the beginning massive industries had been set-up by nations acquiring Automobile Know-how. Quickly its potentials were being recognized and to avail the economies of substantial scale principle of outsourcing was adopted. Simple engineering of production Vehicle Parts was passed on to a lot less developed nations around the world for this intent.
In the course of the early several years of partition even though dealing in investing of automobile elements Guard Team administration recognized the brilliant potential of car parts. It began production of Autofilters below the Brand Guard. For the reason that of its high quality shortly this filter was asked for by the customers.
Put up Covid-19 losses adversely influenced the economies of entire world. But surprising rains and floods further destroyed the economic conditions in Pakistan. Delay at the element of persons at the helm of affairs made the ailments precarious. Agriculture currently being the key contributor to GDP was totally missing, so substantially that we experienced to import a amount of products and solutions that we employed to export. Foreign exchange reserve has dropped underneath USD 3 billion and Pak Rupee depreciated to Rs.270/- for each US greenback generating the imports highly-priced.
The present increase in the rates of automobiles shows that amount of our indigenous manufacturing was restricted only to a several pieces. It warrants that Autopart Industry really should workout a deletion method (import substitution) and make sincere efforts to adhere to it, so that we could confront such predicaments in upcoming which are predicted by the gurus owing to weather improve.
My information for all those producing or assembling vehicle pieces is that they ought to not compromise on high-quality. This Business will extend as is evident from the introduction of electric vehicles (EV).
A Transient History of Growth of Car Guard Filters:
Autofilters are 1 of the pioneer objects ventured all through the Ayub Regime beneath the concept, “Development of Import Substitution Industry”.
Guard Filters was the enterprise of Malik Auto & Agricultural Industries (Pvt) Ltd., set up in 1960. Mainly the Management of the enterprise dealt in auto spare areas company and then little by little embarked on the output of Guard Filters. Range criterion was its quick transferring nature with big demand. Originally it was based on indigenous technology. As the Administration amassed encounter contacts were formulated abroad with various producers of raw products and autofilters to best the technology. The good thing is they came throughout with M/s J.C. Binzer, the producers of filtration media in Germany. They served them in the assortment of filtration media for filters of different autos. Simultaneously a director was acquired trained from Japan in the filter manufacturing technological innovation. The name Guard was selected simply because of its meanings. As autofilters safeguard the motor vehicle engine when in operation by providing filtrated oil, air & fuel. Management under no circumstances compromised on the good quality of Guard Filters which ensured their success.
Progressively Guard Filters had been accepted by the customers and the brand name Guard started to be thought of as image of excellent. Appropriately each and every coming 12 months witnessed the growth of Guard Filter Manufacturing facility presently found at Wahdat Road, Lahore. Right now the generation selection of Guard filters exceeds 300 kinds of filters. The filter production facility has now attained the status of just one of the premier autofilter producing units of South Asia.
- In-property services:
Guard Filter Unit has all variety of in-home engineering amenities. Most of the filter sections are fabricated by the unit. Only few merchandise are purchased from distributors. Besides filter sections, all variety of moulds, dies, and some machines are fabricated below. Specialized section of the unit is perfectly equipped with a thorough laboratory exactly where uncooked resources, areas and finished filters are examined. Technological Office is in a position to establish new filters. It retains on producing new filters for OEM & Substitution current market. Guard Filters are getting applied by OEM of all tractors, some cars and trucks, buses, vehicles & bikes becoming assembled in Pakistan.
Assemblers/Producers working with Guard Filters as Authentic Products Makers Real Elements (OEM):
-
Millat Tractors Ltd.,
(For Massey Ferguson 240, 375 & 385 Tractors).
-
Al-Ghazi Tractors Ltd.,
(For Fiat 480 & 640 Tractors).
-
Pak Suzuki Motor Co. Ltd.,
(For all designs of Suzuki Vehicles).
-
Honda Atlas Cars (Pakistan) Ltd., (For all designs of Honda Vehicles).
-
Indus Motor Co. Ltd.,
(For Diahatsu Coure Cars and trucks)
-
Hinopak Motors Ltd.,
(For Hino Buses & Vans)
Guard Filters are also remaining utilized by Pakistan Railways considering that lengthy. In addition to that Guard Filters are catching the requires of Agriculture Sector by furnishing filters for merged harvesters.
With the set up of Gasoline turbines at ability crops, Guard Filters for these turbines have been developed which are getting employed by some of the electric power vegetation. Analysis is becoming carried out to more increase on the so far investigate get the job done done at the Guard Filter production facilities.
- Advertising:
The Advertising and marketing Sector was strengthened by taking intense & considerable excursions of various towns and nowadays the distribution community of Guard products is made up of 42 dealers spread around the state. These sellers have further appointed sub-dealers in the spots of their jurisdiction. Aside from that mobile shipping and delivery wagons also distribute autofilters on several gasoline stations and retailers in the remote regions in certain. It assures the offer of autofilters even to significantly-flung locations. Supplies are also manufactured on Rate Operating Contracts to many Government Departments and the fleet homeowners.
- High-quality:
The top quality of Guard Filters is taken care of in spite of the awkward condition like hike in price ranges of raw elements, high-priced laboratory equipments and equipment for manufacturing. Consistent expenditure is manufactured on these equipments with an aim of sustaining the typical and the compatibility of Guard Filters in opposition to its rivals and imported filters. It might be pointed out that regardless of the liberal import plan Guard Filters are continually dominating the sector and the administration is undertaking its finest to retain the tempo.
- Investigate (R&D):
Underneath the dynamic administration Guard Filters are doing the job faithfully on import substitution. For future, particular emphasis is on increasing the investigation get the job done infrastructure by inducting new workers, test equipment and manufacturing services. The Management is perfectly mindful of these essentials and is consistently spending on having the technical labour experienced in the present day tactics of autofilters producing. Some specialized people are also obtained qualified from abroad. Furthermore, technological department of the unit keep on being in contact with the brands of filtration media and generally adopt for the improved uncooked products. It is required for the gratification of the client and to catch on the day-to-working day investigate & progress getting location in the filtration media.
Let’s be Pakistani & buy Pakistani items to encourage Car Areas & Agri. Tractors made regionally. It will assistance our Seller Business to increase.
Iftikhar Ali Malik
Chairman, Guard Group
Copyright Business enterprise Recorder, 2023
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